SEO for Web Designers: What You Should Know
A great website is a powerful combination of quality content, proper web design, substantial SEO efforts, and marketing. Web design and SEO go hand in hand, and both play a part in developing SEO-optimized websites.
It emphasizes the main role played by web designers in building the entire website and its online reputation. To be better at SEO, web designers need to gain a deeper understanding of the commercial aspects of websites. In addition to creating killer designs, web designers should always be aware of some basic SEO insights that can implement positive changes in their entire web design approach.
In this post, we will discuss the basics of SEO for web design, even if you are creating a new website or improving the existing ones.
How your website structure is essentially around your audience. There is always a unique way for information flow on the website. This route is taken by each visitor to reach their destination i.e. the information they are looking for. Every web designer should keep in mind the fact that if the site’s visitors are going around the website or having difficulty reaching the point of the destination, the traffic of the site will always be affected.
To put the bus, the structure of the site is the casual flow of navigation for new and experienced website visitors. Web design should be contacted in such a way that all visitors can easily experience the navigation of the site and get it easily.
As a general rule, pages should not be deeper than 4 clicks from the homepage. With this help of SEO of your site, search engines and users can get content in as many clicks as possible. Make sure navigation is not complicated for the user nor confused to the search engine.
Strengthens a responsive, mobile-friendly web design
In 2017, mobile traffic was 52.64% as part of total global online traffic. Well, this means that every web designer needs to get the fact that a mobile-friendly website will help them improve on the traction of traffic. A responsive website is highly preferred by the search engine and it can be done when web designers see it correctly.
Having a responsive web design will help your website adjust the pixel-width of the screen on which it is being viewed. This will work to enhance the user experience on each device the same. Less work for the audience means they spend more time on your website. So, do not come to the website that 57% of internet users say they will not recommend due to poorly designed websites on mobile.
Image Optimization is Important
Web designers play a very important role in deciding the beauty appeal of the website they are working on. With typography, the use of colors, patterns, geometric shapes, symmetry, etc, they also handle the choice of images that will bring it to the website.
Therefore, it is important to customize selected images because larger images slow down your web pages, make roadblock for optimal user experience. Based on the website builder in use, the web designer can customize images by reducing the size of their file by the plugin or script. This is also a basic instruction in blogging tips presented by reputable bloggers.
Speed optimized web design
Due to modifications and bug fixes, web developers and designers must be on the back and call of the customer and team. In this haste, they often avoid optimizing your web design for fast loading web speeds. Do you know that a website that has more than 2-3 seconds to load may have to face a higher sacrifice rate than others?
Planting the importance of page speed from the very beginning is equally important to keep building blocks of the website. If the project manager or client is inexperienced, then web designers should guide them through the importance of investing in reliable web hosting service because it definitely affects the loading speed of a website and other server issues.
Using the right tools
Web designers are not expected to be best at caring for SEO of the site, but at least surface level should be understood how their SEO Tip-Off website can help to greatly improve the function.
There are some tools that should be settled in every web designer like GTMTrix. This tool can help to analyze the speed of their site and make it faster. This will give them insights that how well their site loads with actionable recommendations on how to optimize it. Tools like responsive web design testing can help them test their website responsiveness on many devices with different steps in different steps. To overcome this, the very popular scraping frog SEO Spyder tool can help these web designers with website crawlers, which allows them to bring onsite elements to crawl the URLs of websites and to analyze onsite SEO.
The design of the website and its SEO are two moving parts of the same unit. Therefore, it should provide information about web designing with the purpose of every web designer with web SEO elements, which should be considered before, during and after the website design work. They should understand that they are those who will set up SEO Fireball Rolling. In an effort to embed SEO of the site in the design process, we hope that our original SEO insights for web designers will be as helpful and as the same as new web designers.