7 Tips for a Successful Social Media Campaign
What is a successful social media campaign and how can you make sure that you generate a high return on investment (ROI) by spending money on social media?
What is a successful social media campaign?
When you drive campaigns on social media, you must first determine your goals and conditions before setting up the campaign. By goals and conditions, I want to know how to measure your campaigns (targets), how you can measure ROI and how you should consider what a successful campaign should be considered.
To give you some examples, a successful social media campaign might be one that:
- Create more followers
- Create more shares
- Create more favorites, PINs, + 1s
- Build more traffic to the website
- Create more conversions
Your goals are dependent on your business and marketing objectives (increase brand awareness, sell more, increase customer royalties, etc.) but they can generally come in one of the categories listed above.
7 Tips for a Successful Social Media Campaign
Despite what you want to achieve through social media, you can use some guidelines or tips to increase the chances of successful social media campaigns.
# 1 pilot campaign first run
Before you start with your main campaign, it is better to run a pilot campaign for two days or weeks to check different ads, targeting options, and messages, so that it will be more favorable when you run the main campaign.
For example, if you decide to drive a campaign on Facebook in a month, then you can test the pilot campaign for 2-3 images and different targeting options for an ad, and at the end of the week, you start the main campaign winners (ads with the best CTR).
# 2 Target your campaigns and are not common
There are a lot of information about users on the social media network and include demographics, interests, likes and dislikes, and more. Take advantage of all these data while running campaigns on social media and target your campaigns to specific groups of people (based on demographics or interests) and you will get better results, lower costs and higher ROI.
# 3 do not ever forget the Call to Action
It’s easy to work with the purpose of calling ‘Call to Action’ while campaigning on Facebook or Twitter. It’s a simple part where you can ask users to do something, so visit your website, register on your newsletter, see your products or services.
Ensure that there is a clear indication of what to do when users see your ads in every advertisement or ad post (or tweet). From Favored on Facebook, here’s a great example.
Track # 4 results
It is clear but people will probably make a mistake when they install social media campaigns. It is true that all the networks will give statistics about your campaign statistics (statistics, views click, click etc.), but you also need to set your Google analytical objectives and conversion tracking to know what action the user has taken. It’s important to you.
The stats are good but you need more data to determine if the campaign is successful or unsuccessful. For example, when you run a Facebook campaign to get a conversion, you need to set up Facebook Conversion Tracking so that you know which visits from Facebook generated a conversion and also calculated conversion costs.
# 5 People do not want to see your ads
As I mentioned in my Digital Marketing Tips article, the social network is not for people and businesses. This means that you try hard by promoting your business without promoting or benefiting a social media user, you will fail.
Always remember that users do not want to see your ads and try to find ways and promotions to engage with your message. The best way to do this is discounts or special offers. See how Amazon is asking users to comment with their hashtags to access their competition.
# 6 Learn when to stop
Social media is an effective way to get more customers to sell and sell more, but it does not always have all the business requirements for all businesses. There are some cases where social media is not the right medium to reach new customers and it might be better to stop your campaigns instead of throwing money away without a refund.
You should say that you are running a campaign for 3 weeks and thousands of people with good CTR have already reached but you have not sold. What do you do with the campaign and spend more money or stop?
There is no clear answer, but the best way to check whether there is a way to optimize the campaign now by changing your targeting options or by optimizing the landing page. If you think that both of them have already been optimized, then the best way is to stop the campaign and distribute your budget on other tools (PPC campaigns, SEO etc.).
To minimize the chances of announcing your campaign failure, you can be more careful about pilot campaigns (as explained in the above note 1) before you start and spend more money.
# 7 Keep an eye on what people are saying about your campaign
It was such that some people might not be happy with seeing your ads and you do not like the idea that they’re trying to sell something, but sometimes enter bad comments or share something good about your company or product.
Keep track of your brand notes while you run your campaigns (the easiest way to find your brand name on Facebook, Twitter, Pinterest, Google+ etc.) and it’s important to see what people are saying. You can then try to vomit by giving any honest comments or any real answer to the problem or their comments or questions.